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HGH India 2018

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HGH India 2017

Strong Connection with Indian Market

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HGH India 2017, sixth edition of the annual trade show for home textiles, home décor, houseware and gifts concluded successfully from July 4-6, 2017 at Bombay Exhibition Centre in Mumbai with a growth in visitors and exhibitors.

HGH India further consolidated its position as a world-class, must-attend, professional, trend setting and result-oriented trade show designed specially to connect its exhibitors with Indian retailers, distributors, trade buyers, interior designers and gift trade. Going by the number of exhibitors and visitors, HGH India emerged as one of the most awaited trade show in the home category.

Visitor growth

The trade show once again proved its ability to connect brands and manufactures from all over the world with high potential Indian trade buyers. 30,700 top decision makers from India’s leading retail stores, online retailers, wholesalers, distributors, importers, brands, manufacturers and institutional buyers from 462 cities and towns across India visited HGH India 2017, registering a 22 percent increase over last year.

Visitors and exhibitors cited apt scheduling at beginning of the Indian sourcing season, well-researched fashion trends, well organised services and focus on quality as some key reasons for consistent growth in high quality visitors and exhibitors. Over 80% of previous exhibitors and 90% of previous visitors returned to HGH India 2017, reflecting its importance for both sellers and buyers.

Exhibitor growth

Exhibitors increased by 10 percent over last year. 500 manufacturers and brands from 30 countries showcased their products, making HGH India 2017 one of the largest trade shows for home products in Indian market.

With exclusive country pavilions from Turkey, China and Taiwan, international exhibitors went up substantially. They reported very good business results in product categories like cookware, kitchenware, wellness and kitchen appliances, tableware, storage, plastic houseware goods, cleaning & hygiene products, outdoor products, blinds, mattresses, decorative accessories, gifts and a variety of functional and household products. In addition, several international brands and manufacturers successfully showcased their products through their Indian distributors and business partners in categories like home textiles, furnishings fabrics, wall papers, carpets, wooden flooring and synthetic flooring.

Exhibitors, both international and Indian, could find many high potential buyers and long-term partners and could expand their Indian market presence.

Good business results

HGH India 2017 reflected the aspirational demand for home products by Indian consumers as a high number of retailers looked for premium and branded products over cheaper, price driven options. International exhibitors offering high-end cookware, houseware and home textile products received better response than expected.

Well-known Indian brands across categories could meet not only their dealers from all over India and transact business with them, but could also find several new dealers and distributors in unrepresented territories. International exhibitors confirmed that they could connect with several well established distributors and brand representatives and their participation was highly successful from the perspective of expanding their market presence in India.

Though it was difficult to quantify, a very large volume of spot ordering took place by retailers with their regular suppliers. Many exhibitors also reported trial orders from prestigious retailers as well as new entrants.

First time exhibitors were very excited and over 90% confirmed that they want to exhibit again next year, in most cases with bigger spaces.

Focussed business environment of this trade show facilitated quick and effective access to the growing Indian market.

A major industry forum

HGH India 2017 witnessed several new product launches and innovations from leading Indian and international brands and manufacturers. Wall coverings industry announced the formation of their ‘Wallcovering Association of India’ at HGH India 2017. Textile Commissioner Dr. Kavita Gupta launched ‘HTA Indoors’ Magazine for Home Textile Association of India. Welspun Global Brands Ltd used the trade show to launch a new logo for their brand ‘SPACES’. Several market leaders and high profile brands shared their trade schemes and business plans with their current and prospective dealers and distributors across India.

National and international players in product categories like bed & bath linen, furnishing fabrics, floor coverings & carpets, mattresses, table & kitchen linen, wall papers, blinds and window dressings, home décor accessories, fragrances & spa products, handicrafts, artefacts, gifts, cookware, tableware, kitchenware and general houseware found HGH India a useful platform to expand their distribution network.

Trends 2017-18

Trends for 2017-18 for Indian home market were presented by HGH India under the central theme across time.

Conceptualized and implemented by the internationally renowned design studio Sahm + Permantier, these trends reflected our roots in the past as well as our current life and traces to the future. The Trend Book “across time” encompassing these trends provided clear direction to the entire value chain in Indian home products industry as well as consumers in terms of colours, designs, materials, and styles. Manufacturers, brands, retailers, and professionals in the home business can apply these trends across categories like home textiles, furnishings, home décor, houseware and gifts. An elaborate trends pavilion helped visitors not only understand these trends better but also enabled them to see their actualization and source them for their business needs.

The trends divided under four sub-themes -Tropical Joy, Ethnic Treasure, Classical Trail and Digital Medley- were very well received by the exhibitors and visitors, who found them innovative and useful to get a clear direction in their product development and sourcing.

Several exhibitors’ products across categories got selected by the trends team for display at the trends pavilion, clearly indicating high design and innovation standards followed by HGH India exhibitors in general.

Indian market

Indian economy continues to grow at over 7% per annum. Young, aspiring Indian consumers with rising incomes are amongst the most upwardly mobile, globally. With consumer demand for home products increasing at 20-25% per annum, business growth opportunities in the Indian market are rapidly growing. Being a huge, but highly diversified market, connecting with established and sustainable channel partners is a major challenge faced by brands, manufacturers and importers.

HGH India once again proved an effective catalyst for connecting international as well as Indian brands, manufacturers and importers with high potential retailers, importers, distributors, brand representatives and institutional buyers.
Several international brands and manufacturers, Indian exporters and new entrants to the market also visited HGH India 2017 to understand the Indian market profile and assess its potential. Many of them came to convert this assessment in their participation in this trade show next year.

The 7th annual edition of HGH India 2018 is scheduled from July 3-5, 2018 at Bombay Exhibition Centre, Mumbai.

Comments by some leading personalities who visited HGH India 2017 were as under:

Visitor Profile

Prime visitors at HGH India are trade buyers and retailers including department stores, hypermarkets, specialty stores, online retailers, traditional retailers and franchisees; importers, distributors, wholesalers,institutional buyers,corporate gift buyers and interior designers. 30,700 qualified trade visitors from 462 cities and towns across India visited HGH India 2017. This was a 22% increase over the previous year.


Dignitaries’ comments

Dr. Kavita Gupta, I.A.S, Textile Commissioner, Government of India, Chief Guest, during inaugural function:

“I think HGH India is doing a tremendous job for home textiles, home décor, houseware & Gifts industries. There is a distinct growth in this trade fair and I can see high vibrancy & buoyancy in the whole environment here. 500 top Indian and international brands are exhibiting here with well displayed booths. I am sure that trade buyers will also be very impressed with the innovative & wide range of products on display.”

H. E. Mr. Erdal Sabri Ergen, Consulate General of Turkey, Guest of Honor:

“HGH India is a very well organised show. We have 16 Turkish companies exhibiting in houseware segment as India offers a very high potential as a market for Turkish industry. We notice that HGH India has a very impressive home textiles section. With our experience this time, we propose to have a larger presence at next HGH India with home textiles alongwith a range of houseware and home décor products.”


Exhibitors’ comments

Dipali Goenka, Managing Director, Welspun Global Brands Ltd.: “HGH India is very important for the industry today. That is why we decided to launch our new SPACES logo and the new collection for autumn/winter seasons at HGH India 2017. This trade show has become an integral part of our marketing process and an important event on SPACES annual calendar.”
Mahavir Pratap Sharma, Chairman, Carpet Export Promotion Council: All Indian carpet exporters have to look inwards at India as a market. Response to our members has been growing exponentially every year, ever since we have been participating. Future of consumer retail market in India is huge and HGH India has done a great job in connecting us with it. It has created a niche for itself where all products are displayed for retailers to source.”
Vijay Agarwal, Chairman, Portico: Every time I come here, it amazes me. I used to go abroad and to see fairs there and I always used to think about India also having such international level of trade fairs. Now I can say, HGH India is the one. We are very proud to be here. We believe this is “the trade show” in the country where we can actually promote our brand to the trade.”
Ramachandra Shastry, Director, Rumors: “This is the first time Rumors got into HGH India. It’s been a good experience for us. I’m really happy to have brought Rumors into HGH India. The footfalls are very impressive. Lot of people have walked in-new customer along with the existing customers.”
Devang Dalal, Director, Bianca: “We have been exhibiting at HGH India since its very first edition in 2012. We have actually witnessed the growth of this trade show year to year. As HGH India has grown we have also grown with it. We have a wonderful experience as we have met lot of dealers, distributors, wholesalers across India which has been very beneficial for our Business as well.”
Eqbal Perwaiz, Consultant, Advansa Marketing GmbH: “We have been coming here from last 3-4 years and every time we are surprised by number and high profile of the visitors. We get to know some interesting people and international retailers. Good thing about HGH India is that it brings to us a lot of retailers from all over India who are otherwise very small would not have the platform to meet the brands.”
Sandeep Tamhane, Zonal Sales Manager, TTK Prestige: “This is the first time we exhibited in HGH India and were quite surprised to see the response. Not only our regular dealers, but several high quality dealers from all over India visited. We also received some international buyers at our booth. Going by the response, we are quite hopeful that this trade show will have a good positive impact on our business, It’s a great platform even for well-established brands like Prestige.”
Rajeev Sanghani, Managing Director, Eternia Home: “It is the best platform available in India for all retailers to source houseware and kitchenware products. We have been participating for the last six years. HGH India is helping us as well as International brands we represent, get exposure across India. We plan all our new product launches during this show.”
Anil Sharma, Manager Business Development, Clay Craft: “It is a very good platform for us. We are getting very good business. HGH India is boosting our sales. We are getting more business from hoteliers and restaurants. Superb Show!”
Ambrish Parekh, Director, A to Z Lifestyle: “This is our fourth year in HGH India. We are here to promote our Forest brand from The Netherlands in India. It’s a good platform for B2B. We did extremely well because we got retailers from all over India. Smartly placed, right season, right time for retailers to visit. We brought more than 12-14 innovations at this HGH India which are something new for our customers.”

Visitors’ comments

Govind Shrikhande, Managing Director, Shopper’s Stop: “Home as a category in India has been growing very well. As consumers understand the importance of making their homes more comfortable, Indian home trade is also evolving at a rapid rate. Brands are taking more steps ahead of the consumers. We should be able to have lot of new ranges coming to our store which we find at HGH India.”
Ajay Talwar, Assistant Vice President – Buying & Merchandising (Non Food), Max Hyper Market: “I have been coming to HGH India for 4-5 years now and it’s growing over the period of time. We are also getting new suppliers and new articles, which we always look for. This is one of the largest fairs in India for Houseware. We are able to meet and are exposed to most of the suppliers over here at one place.”
Bharat Haria, Owner, Mahavir Store: “I have been traveling to many European trade shows. I see HGH India equally good. Environment and exhibitors are all high end to my taste. So I make it a point to be here for all three days. It’s really good. Here, I can source all items at one go. Excellent show!”
Simone Rossi, Sales Director (Asia Pacific), Alessi S.P.A: “It is a great show. It’s nice and well divided where you have clear understanding of where to go and what you are looking for. Its aim is Indian market. That is what we would be looking for in future. It would be a great opportunity to be a part of HGH and become a great brand for Indian consumer. There’s a passion for home and I have seen lot of colours and good vibes for our development, our creative team. Definitely India is a big inspiration.
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HGH India 2016

Strong Connection to Indian Market

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In a matter of 6 years since its inception, HGH India has emerged as a trusted trade show for home textiles, home décor, houseware and gifts for both Indian trade buyers and sellers from India and other countries.

HGH India 2017, 6th edition of the annual trade show is schedule for July 4-6, 2017, at Bombay Exhibition Centre, Mumbai, India. Six months ahead of the show date, this edition already promises to be the biggest ever edition of HGH India, with several new Indian and international exhibitors from countries like Germany, Italy, France, Belgium, UK, USA, Australia, Turkey, China, Hong Kong, Japan, Korea, Taiwan, Thailand, Malaysia, Vietnam, Bangladesh and more.

Besides, many innovations and new products from regular exhibitors, 90% of whom will be exhibiting again this year, HGH India will also introduce many new Indian and international product categories and suppliers for the first time, within its domain, making it even more exciting for the visitors. Visitors include Indian retailers, importers, wholesalers, distributors and institutional buyers from over 422 cities and towns across India. Going by the current high interest, number of visitors is expected to go up substantially over the last year’s 25,140.
Especially designed for the rapidly growing Indian home fashion market connects potential business partners in India with the exhibitors from about 30 countries in a focussed business environment. Primary objective of HGH India is to enable Indian and international manufacturers, brands, importers, exporters and distributors connect with Indian department stores, hyper markets, e-retailers, specialty retailers, franchisees, boutiques, importers, wholesalers, distributors, institutional buyers and potential business partners. The trade show also enables them showcase their innovations and new collections simultaneously to their existing & potential customers and trade from across India.

Since its first edition in 2012, this trade show has been attracting over 90% of repeat exhibitors and visitors, year on year, reflecting its strength as a perfect platform for both sellers and buyers.
After five successful annual editions, HGH India has now firmly established itself as a world-class, professional, trend setting and result-oriented trade show. Scheduled at the beginning of sourcing season for Indian trade & institutional buyers, HGH India has maintained consistent growth and high quality of its exhibitors and visitors.

Indian Market

With upwardly mobile, young and aspirational consumers with rising income in an economy growing between 7-9% annually, market opportunities for global as well as Indian market players are never ending.

Overall, the demand for home products in India is growing at 20-25% per annum. Within this, the demand for home textiles, blinds, floor coverings and wall papers is increasing by 20% to 30%; for houseware by 15% to 20% and gifts by 10% to 15% per annum.

In this huge, but highly diversified market, connecting with reliable and sustainable business partners is a major challenge faced by Indian and international brands and manufacturers. HGH India offers precise solution to this problem in categories like home textiles, furnishings, home décor, houseware and gifts. The trade show connects its exhibitors with top sourcing decision makers amongst India’s established retailers, importers, distributors, wholesalers and agents.
More information on HGH India 2017, scheduled for July 4-6, 2017 can be found online at

Good Results from HGH India 2016

HGH India 2016 witnessed several high-powered brand and product launches, trade schemes and new campaigns. Hundreds of new designs and products with innovative features were unveiled by different exhibitors. A major launch by the Trident Group; another by celebrity Chef Sanjeev Kapoor; a new bed linen line by Dicitex Furnishing and host of new and innovative collections by the exhibitors kept the momentum going throughout the three days of the last edition.

Products from 28 countries were on display. Participation of international brands like Zwiesel glassware from Germany, storage-cleaning range from Spanish brand Juypal, cookware and cutlery from Italian brand Rossetti, besides new ranges from Harlequin, Casamance, Designers Guild, Zimmer + Rohde, Forest, Nachtmann and many more added to the attraction of the show. More than 25 exhibitors from China made their India debut at the show.

New products, design innovations and wider range in existing as well as new sub-categories in home products were showcased by regular and new exhibitors from India, Italy, Germany, Spain, Belgium, France, UK, Czech Republic, USA, Canada, Australia, China, Taiwan, Korea, Thailand, Russia, Jordan, Turkey, Hong Kong, UAE and other countries.

Home Textiles Association of India

HGH India 2016 was fully supported by Home Textiles Association of India, the most representative body in India for home textiles and furnishing retailers. The trade show hosted the General Body Meet of the association.

Jagdish Khandelwal, President of Home Textiles Association of India said “HTA will focus on supporting all schemes and programmes for general welfare and business promotion of its members and with our focus on ‘Made in India’, we want to showcase to our domestic consumers as well that our products are at par with the best in the world. HGH India team deserves credit for the farsighted effort at creating a platform where manufacturers of home products who want to sell in India and Indian retailers-traders who want to source can meet under one roof in a professional environment and transact business.”

  • Buyer’s Comments
  • International Exhibitors Comments
  • Indian Exhibitors Comments
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