Market Information
Indian Consumers Today Are Exposed To Global Lifestyle Ideas, Trends, And Fast Retail Expansion
Unique dynamics of the Indian market
• Population of 1.2 billion in 2011
• Healthy GDP growth at 8% per annum
• Large working population and families with multiple earning members
• Increasing spends on lifestyle, décor and home improvement products
Indian Market Overview
- Organised retail in India is growing by a phenomenal 30-40% per annum
- Indian Home Décor and Houseware markets are growing at a steady 25-30% per annum
- India’s domestic home textiles and home furnishings market is growing by 40% per annum. Expected to reach USD 4.5 billion (Rs. 20,000 crore) by 2012.
Home products market growth drivers:
- increase in disposable income of consumers
- proliferation of nuclear families
- rapid expansion of the housing industry
- emergence of organised retail
















